The Movember Foundation is a global not-for-profit, charitable organisation which runs the men’s health initiative, Movember. Each year, they are responsible for the appearance of moustaches on thousands of men’s faces around the globe, with the aim of raising vital funds and awareness for men’s health.
Movember is a month where Mo Bros put down their razors and grow a Mo. Through their moustache, each Mo Bro, supported by their Mo Sistas, generates money via donations and conversation around the subject of men’s health. The rules are simple, register online at Movember.com, start the month of November clean shaven and grow a Mo.
As an organisation, they have a goal to change the attitudes men hold toward their health. The moustache is the symbol by which they generate the necessary awareness and funds in order to be able to achieve this ambition. It is a simple and effective way to reach their number one objective – awareness – as during Movember, each Mo Bro effectively becomes a walking billboard promoting men’s health.
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